Project Info
Less Info
Credits
DIRECTOR
Miles Jay
PRODUCTION CO.
Smuggler
AGENCY
Droga5
EDITORIAL
Final Cut
CO-EDITOR
JD Smyth
CO-EDITOR
Chris Rizzo
VISUAL EFFECTS
Significant Others
SOUND DESIGN / MIX
T. Terressa Tate
About
In Droga5’s new campaign for IMG Academy, Smuggler director Miles Jay juxtaposes imagery of hard-working student athletes with audio condemning the millennials as “lazy, entitled, unmotivated.” The anthemic film concludes with the text, “Keep talking. Tomorrow is ours.”
Significant Others finished this long-form spot, along with eleven other short spots that focused on individual athletes excelling in their chosen sport. Their work included compositing logos onto courts and scoreboards, removing dust from the 16mm film transfer, and other retouching.