Betty Jo Moore
SOUND DESIGN / MIX
T. Terressa Tate
The NFL commissioned a whole series of these kinetic promos to be produced, each of which highlights the key moments throughout the season that can carry a team all the way to the Super Bowl. With graphics executed by Significant Others’ own Phil Brooks, the spots energetically illustrate the cumulative strengths of the Patriots, tracing their journey from the beginning of the season through to their spot in Super Bowl LI.
Hover over image above to see before & after effects
Phil worked closely with agency creatives to make each spot unique through humor and a variety of cultural references. This Patriots spot is laced with homages to old-school video games, as well as a particularly patriotic nod to New England history.